On the Name

FSWL began as From Si, with love —
a personal origin, a point of sincerity.

"Si" refers to the founder — and to sincerity: the source from which we create.

Over time, it came to stand for something larger:
From something true, with love.

We believe that any meaningful pursuit of beauty
must begin from genuine affection —
from care, curiosity, and a deep, honest love for what is being made.

To create with love is not sentimentality.
It is discipline.
It is choosing integrity over excess,
attention over noise.

FSWL exists to honor that beginning —
where every creation starts from within,
and moves outward with intention.